This IDC study reviews current levels of brand awareness and the perceptions associated with those brands for leading Canadian consulting and integration providers. It represents IDC Canada's seventh review of brand awareness and the perceptions of leading Canadian IT service providers.

"This IDC study is an essential tool for understanding the IT services marketplace in Canada," says Nigel Wallis, IDC Canada research manager. "The document offers an objective view of how these vendors are perceived in key sectors in the Canadian marketplace, allowing the firms and their marketing or PR experts to track progress on targeted marketing campaigns. By segmenting the results into regional, vertical industry, and company size comparisons, vendors can understand how well their messaging translates into mindshare."